How to start a clothing brand in India

1. Pick one niche

“Clothes for everyone” doesn’t work for a new brand. Pick one: oversized streetwear, cotton kurtis for office, kids’ ethnic wear, gym wear, modest fashion. A niche tells you what to make and who to show it to.

2. Source or print

• Wholesale markets: Surat (ethnic), Tiruppur (cotton knitwear and tees), Ludhiana (winterwear), Delhi Gandhi Nagar and Jaipur
• Print-on-demand partners if you don’t want stock
• Small-batch manufacturers for your own designs (minimums are often 50–100 pieces per design)

3. Shoot like a brand

One background, one light, one crop for every product. Front, back, detail and a model shot. This matters more than the camera.

4. Set up the store

Create your store on Trozly from trozly.com/start. Add products with sizes and colours as variants, write a size chart, connect your bank for UPI and keep Cash on Delivery on. Policy pages and GST invoices are created for you.

5. Ship

Connect Shiprocket for pickup and tracking across India. Most garments ship under 500 g, the lowest courier slab.

6. Get the first 100 orders

• Reels showing the product on a real person
• Launch code for first buyers
• Meta ads with the Pixel connected so Meta can optimise for purchases
• Ask every buyer for a review — Trozly marks verified buyers

Registrations

Selling clothes online generally needs GST registration, with limited exemptions for small sellers within one state. A trademark application for your brand name protects you later. Take a CA’s advice for your case.